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Hello ! 你好 !

​Su Sheng Feng ( Cloud )

​蘇聖峰

Good Design Award 2024 Winner


日本優良設計獎2024年得主

Member of Taiwan Industrial Design Association
中華民國工業設計協會會員

Summary

With 13 years of hands-on experience in industrial design, I have worked across brand-side teams, design consultancies, and multinational home appliance companies, complemented by two years of independent entrepreneurial experience.

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I specialize in user-centered product development, integrating research, design, engineering, manufacturing, business, marketing, and customer feedback to drive projects from 0 to 1, guiding products from concept to market across the entire product lifecycle.

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“ Through design, to make the world better in a practical and grounded way. ” is my core belief, one that I continue to put into practice throughout my professional career.

具備 13 年工業設計實務經驗，橫跨品牌端、設計公司與跨國家電企業，並擁有兩年獨立創業背景。

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擅長以使用者需求為核心，整合調查、設計、技術、生產、商業、行銷與客服回饋，推動專案從 0 到 1、從概念到上市的完整產品生命週期。

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「透過設計，實際而踏實地讓世界變得更好」是我的核心理念，並持續在職業生涯中付諸實踐。

Experience

2023 - 2026

Firewater Smithy Ltd.

火水造物

Founder / Industrial Designer / Visual Designer
負責人 / 工業設計師 / 視覺設計師

Role & Scope

Founder of a one-person company, responsible for end-to-end business and product development, transitioning from a design-focused role to full ownership of company operations and project execution.

 

Key Achievements

  • Awarded Good Design Award 2024 (Japan)

  • Granted a Taiwan Utility Model Patent.

  • Successfully launched and completed a crowdfunding project on Zeczec

  • Achieved a 4.2-star rating on Amazon Japan

  • Executed advertising campaigns on Amazon and Meta platforms

 

Responsibilities

  • Led product development across the full lifecycle, including concept development, prototyping, manufacturing coordination, packaging design, and quality control

  • Managed e-commerce operations, including official website backend setup, frontend UI design, marketing visuals, and platform optimization

  • Planned and executed digital marketing strategies, including ad placement, traffic tracking (Lihi), and analytics integration (Google Analytics & Google Ads)

  • Oversaw company operations covering administration, accounting, trademark and patent applications, vendor sourcing, production control, inventory logistics, sales channels, customer service, and after-sales support

 

Impact & Capability Development

This experience provided hands-on, end-to-end exposure to both company operations and the complete product lifecycle — from 0 to 1. It strengthened my ability to drive projects at a company-wide level, balancing design decisions with manufacturing, marketing, logistics, and customer feedback.

角色與職責

一人公司創辦人，負責公司營運與產品開發的全流程，從原本專注於設計的角色，轉變為全面承擔公司經營與專案推進責任的經營者。

 

主要成果

  • 榮獲 日本 Good Design Award 2024

  • 取得中華民國新型專利

  • 成功於 嘖嘖集資平台 推出並完成募資專案

  • Amazon Japan 商品評分達 4.2 顆星

  • 執行 Amazon 與 Meta 平台廣告投放

 

工作內容

  • 主導產品完整生命週期的開發，包括概念發想、原型製作、製造協調、包裝設計與品質控管

  • 管理電商營運，包含官網後台設定、前台介面設計、行銷視覺製作與平台優化

  • 規劃並執行數位行銷策略，包含廣告投放、流量追蹤（Lihi）及分析工具串接（Google Analytics、Google Ads）

  • 統籌公司營運事務，涵蓋行政管理、財務會計、商標與專利申請、合作廠商開發、生產控管、庫存物流、通路經營、客服與售後服務

 

影響與累積

此經驗讓我實際參與公司營運與產品完整生命週期，具備扎實的 從 0 到 1 的實務經驗，並強化我在公司整體層級推動專案的能力，能同時兼顧設計決策與製造、行銷、物流及客戶回饋之間的平衡。

2016–2023

Panasonic Taiwan

台灣松下電器

Industrial Designer / Visual Designer / Product Planning
工業設計師 / 視覺設計師 / 產品企劃

Role & Scope

Member of the Cooking Appliances Product Planning team at Panasonic Taiwan, responsible for industrial design while also participating in product strategy, market research, and cross-functional collaboration with global teams.

 

Key Achievements

  • Contributed to the design of cooking appliances, refrigerators, washing machines, power outlets, user interfaces, CMF development, packaging, and greeting cards.

  • Secured 7 Taiwan design patents

  • Participated in the development of company-wide Design Guidelines, including localization for Chinese cultural markets

  • Achieved JLPT N2 certification to support cross-cultural collaboration

 

Responsibilities

  • Led product exterior design while contributing to market trend research, product roadmap planning, and cost structure analysis

  • Planned and executed patent defense strategies and patent applications

  • Collaborated closely with Japan headquarters and the UK design center to implement global design strategies from 2016 and 2019 into localized products

  • Applied localized design language and CMF strategies to products and packaging, including ovens, portable blenders, hand blenders, electric tagines, electric kettles, bread makers, and coffee machines, etc.

  • Supported marketing visuals to ensure consistency between product design and brand communication

 

Impact & Capability Gained

Developed strong experience in global collaboration and localization, bridging global design strategies with regional market needs while delivering mass-produced consumer products under real-world manufacturing and cost constraints.

角色與職責

任職於台灣松下調理家電商品企劃團隊，負責工業設計工作，並同時參與產品策略制定、市場研究，以及與全球團隊的跨部門協作。

 

主要成果

  • 參與設計調理家電、冰箱、洗衣機、插座、使用者介面、CMF制定、包裝及賀卡等案

  • 取得 7 件中華民國專利

  • 參與制定全公司 Design Guideline，並負責華人市場的在地化調整

  • 取得 日文檢定 JLPT N2，支援跨文化與跨國合作

 

工作內容

  • 主導產品外觀設計，並參與市場趨勢研究、產品 Roadmap 規劃與成本結構拆解

  • 規劃並執行專利防禦策略與專利申請

  • 與日本總公司及英國設計總部密切合作，將 2016 與 2019 年的全球設計策略落實於在地化產品

  • 將在地化的設計語彙與 CMF 策略應用於產品與包裝設計，涵蓋電烤箱、隨行杯果汁機、手持式攪拌機、電子塔吉鍋、快煮壺、麵包機與咖啡機

  • 支援行銷影像製作，確保產品設計與品牌溝通的一致性

 

影響與累積

累積豐富的全球協作與在地化經驗，能在實際的製造與成本限制下，成功銜接全球設計策略與區域市場需求，並將其落實於量產型消費性產品中。

2014–2016

Nova Design

浩漢設計

Industrial Designer / Visual Designer
工業設計師 / 視覺設計師

Role & Scope

Industrial designer at a large, well-established design consultancy in Taiwan, delivering design solutions across diverse industries and product categories.

 

Key Achievements

  • Completed 39 cross-industry design projects within 1.5 years

  • 15 project proposals were selected to advance to final review stages or formal execution

 

Responsibilities

  • Conducted upfront research, planning, and design execution for a wide range of projects, including CI systems, websites, packaging, software UX/UI, consumer electronics, electronic components, home appliances, aircraft seating, large industrial machinery, arcade machines, sports training equipment, and exhibition robots

  • Developed appropriate form, CMF, and design languages tailored to different industries, partner companies, and product types

  • Collaborated closely with engineering teams to ensure design concepts aligned with real-world manufacturing processes and production constraints

  • Participated in the employee welfare committee and organized annual company events, creating additional opportunities for cross-functional collaboration beyond project work

 

Impact & Capability Gained

Built the ability to rapidly adapt to different industries and product types, strengthened design research and methodological foundations, and developed a broad understanding of manufacturing techniques and industrial processes.

角色與職責

任職於台灣大型且歷史悠久的設計顧問公司，為多元產業與產品類型提供設計解決方案。

 

主要成果

  • 1.5 年內完成 39 件跨產業設計專案

  • 其中 15 件專案的提案獲選進入最終決選或正式執行階段

 

工作內容

  • 執行多元專案的前期研究、規劃與設計，範圍涵蓋CI系統、網站、包裝、軟體 UX/UI、消費性電子、電子零件、家用電器、飛機座椅、大型工業機台、大型電玩機台、運動訓練設備及展覽用機器人

  • 針對不同產業、合作公司與產品類型，發展適合的造型、CMF 與設計語彙

  • 與工程團隊密切合作，使設計構想能符合實際製造流程與生產限制

  • 參與福利委員會及舉辦年度宴會，與同事有更多不同面向的協作機會

 

影響與累積

培養快速適應不同產業與產品類型的能力，強化設計研究與方法論基礎，並對各類製造技術與工業製程建立廣泛理解。

2013–2014

Rolling-Ave.

譔道股份有限公司​​​

Industrial Designer / Visual Designer
工業設計師 / 視覺設計師

Role & Scope

Industrial designer at a consumer electronics accessories brand, responsible for in-house product design and supporting brand operations centered on D2C sales channels.

 

Key Achievements

  • Co-designed product awarded the Good Design Award 2012 (Japan)

  • Participated in the product planning and design of three in-house brand products, with hands-on involvement in the market launch and sales process

 

Responsibilities

  • Led product planning, industrial design, packaging design, prototyping, and pilot production processes

  • Assisted with warehouse inbound/outbound operations, coordination with packaging factories, and shipment workflows

  • Produced product photography and marketing visuals for e-commerce platforms

  • Managed e-commerce backend operations, including product listings and online store maintenance

  • Supported the distribution business of a sister company specializing in the import and sales of third-party consumer electronics accessories, responsible for product photography and marketing content creation

  • Assisted with user feedback research, after-sales service, and customer support operations

 

Impact & Capability Gained

Gained early-career hands-on experience integrating design with business execution, developing strong familiarity with e-commerce operations and market communication, and laying a solid foundation for cross-functional collaboration and multidisciplinary roles.

角色與職責

任職於消費性電子配件品牌，負責自有品牌產品設計，並支援以 D2C 銷售通路為核心的品牌營運。

 

主要成果

  • 共同設計產品榮獲 日本 Good Design Award 2012

  • 參與 3 件自有品牌的產品企劃與設計，並實際投入市場銷售流程

 

工作內容

  • 負責產品企劃、工業設計、包裝設計、原型製作與試產流程

  • 協助管理倉儲進出貨、包裝工廠對接以及出貨流程對接工作

  • 製作電商平台所需的商品攝影與行銷視覺內容

  • 管理電商後台操作，包括商品上架與線上商店維護

  • 支援姊妹公司之代理業務（專營第三方消費性電子配件品牌進口與銷售），負責商品攝影與行銷圖文製作

  • 協助使用者回饋調查、售後服務與客服事務。

 

影響與累積

在職涯早期即累積設計與商業執行整合的實務經驗，熟悉電商營運與市場溝通，為跨部門協作與跨職能角色奠定基礎。

Education

2008-2012

​National Taiwan University of Science and Technology｜Bachelor of Industrial Design

臺灣科技大學｜創意設計精英班 - 工業設計組​​​

  • Graduation project fully funded by the NTUST Technology Transfer Center for Utility Model Patent applications in Taiwan and the United States
    畢業製作獲得台科大技轉中心「中華民國、美國新型專利」全額補助
     

  • Graduation project shortlisted for the Red Dot Design Award 2012 (Germany)
    畢業製作入圍德國紅點設計獎 2012

2005-2008

Taichung First Senior High School｜Science Group

台中第一高級中學｜第二類組（數學、物理、化學）​​​

  • Chairperson of the Organizing Committee for the 69th Graduation Ceremony
    第69屆畢業典禮籌備會會長
     

  • Art Director of the Folk Guitar Club, also serving as a teaching officer
    民謠吉他社文書、美術長兼任教學

Design Skills

Product Design｜產品設計

Visual Design｜視覺設計

Photography｜攝影

  • Product Styling

  • CMF Design

  • 3D Modeling

  • Prototyping

  • Manufacturing

  • Patenting

  • UX Design

｜造型設計

｜色彩、材質、表面處理設計

｜3D建模

｜原型製作

​｜製程規劃

​｜專利申請、維護

​｜使用者經驗設計

  • Visual Identity

  • CIS Design

  • Graphic Design

  • ​Layout Design

  • Packaging

  • Illustration

  • ​UI Design

  • ​​Calligraphy

｜識別設計

｜企業識別系統設計

​｜圖像設計

｜排版設計

｜包裝設計

｜插畫

​｜使用者介面設計

​｜手寫書法

  • Commercial Photography

  • Portrait Photography

  • Landscape Photography

  • Digital Darkroom​

  • Photo Retouch

｜商業攝影

｜人像攝影

​｜風景攝影

｜數位暗房

｜數位修圖

Design Software Skills

Sketch｜繪圖

CSP.png

Clip Studio Paint

Adobe Photoshop

Procreate

3D Modeling｜3D建模

Siemens NX

Blender

PTC_Creo_logo.png

Creo

3D Rendering｜3D彩現

Blender

Logo_luxion-keyshot.png

Luxion Keyshot

Graphic Design｜圖像設計

Figma.png

Figma

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

UX Tools｜使用者經驗設計工具

Figma.png

Figma

​Adobe

Experience Design

Photography｜攝影

Adobe Lightroom

Classic

Adobe Lightroom

Adobe Photoshop

Apple Photos

ProRaw

Ai Tools｜Ai工具

​Open AI ChatGPT

Google Gemini

2.5 Flash Image

Vizcom

Film｜動態攝影

Apple Final Cut Pro

​Adobe Premiere

Sound｜聲音處理

Apple Logic Pro

Adobe Apps_Au.png

Adobe Audition

Languages

Interests

  • Mandarin

  • Taiwanese

  • English

  • Japanese

華語​

台語

英語

​日語

｜Native 母語

｜Native 母語

｜TOEIC 760

｜JLPT N2

Music / Singing / Guitar / Sports / Fitness Training / Soccer / Hiking / Reading / Novels / Comics / Animation / Films / TV / Drawing / Design /Lifelong Learning

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​音樂 / 唱歌 / 吉他 / 運動 / 重訓 / 足球 / 爬山 / 閱讀 / 小說 / 漫畫 / 動畫 / 影視 / 繪圖 / 設計 / 知識學習

© 2025 Su Sheng Feng All Rights Reserved.
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